David Samad, President, Samad Brothers, Inc.
Leading producer and importer of fine handmade decorative rugs, Samad was founded by brothers David and Malcolm Samad in New York City in 1985. The well-respected family firm is now based in New Jersey with offices in the UK and India, and focuses it boundless energies on being a global innovator. Samad’s collections cover a wide array of price points and design types, from traditional to transitional and contemporary.
1. How would you summarise the range or ranges of rugs that your rand produces?
Samad produces a wide array of qualities with over fifty Collections. Although we have focused on the high-end qualities using hand-spun wool and the finest silk combinations, we also carry mid-range lines and with the latest Wilton loomed, hand finished Nirvana Collection from Turkey we touch all price points across the board.
2. How would you describe the style behind your brand? What makes it stand out from other brands?
Samad and style go hand-in-hand. We are fourth generation carpet merchants but have always kept our finger on the pulse of fashion and colour. The Samad brand has been a worldwide leader in innovation and is widely recognised as a name associated with the best of the best. We never cut corners in our quest to produce some of the finest decorative rugs in the world.
3. Where are your carpets made?
Over 90% of our carpet production is made in India, with a growing production in Nepal and Turkey.
4. Who designs your rugs and what has been the inspiration behind some of the latest collections?
Samad is extremely hands on when it comes to rug design. With frequent trips to India we are very much involved in the creation of new collections. A number of sources are used for inspiration, often coming from textiles as well as time-honored traditional designs that have been completely updated to create spectacular works of art. The effort expended in design comes from a bottomless well of creative sources. Designing is akin the writing music, there is no beginning and no there is no end. Our design team in India and the USA never have a dull moment as we simply can’t stop the creativity of an artist who processes the single most important ingredient of designing, that being PASSION.
5. What is the secret of a successful carpet?
The secret of a successful carpet is producing the design of the carpet into the correct quality of weave, texture and colour placement. Without this harmonious balance the carpet can never reach it’s full potential.
6. Which one of your rugs is your favourite and why?
That is a bit like asking ‘who is your favorite child?’ After 31 years of wholesaling carpets, it is really hard to say. Within the last decade there has been more variety of designs being produced than ever before. We genuinely believe that the best is yet to come. When we no longer believe in this, we will have no place in the rug industry.
Samad has been privileged to be involved in a number of projects involving luxury hotel resort properties in the US and the Caribbean. We have always managed to pull off the most challenging assignments and have been delighted with the results. We take on these projects extremely seriously as our name and reputation for excellence has a long track record of satisfied clients.
8. Can you describe one of the most exciting projects you have worked on in the last five years?
We recently finished a project with a high profile hotel resort and have produced and installed fine carpets in all their suites and throughout the common areas. We delivered on time and within budget.
9. Are your designs already stocked in China or anywhere in Asia? If not how important is it to you that they are in the future?
Samad currently has no presence in Asia and is looking forward to opening up the possibility of being represented in the major cities of China. We see vast potential of the Samad brand growing here in the coming years.
10. What new collections are you working on for the future?
Currently we are working on a new line called Ancient Collection, which has an amazing finish. There is nothing like it in the world. This collection is admired for it’s intricacy and will be appreciated by all connoisseurs of fine decorative carpets.